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  • The Fed Held Rates Last Week — and Three Officials Voted to Raise Them. Not One Voted to Cut.

    In March, the median FOMC participant projected a lower policy rate by year-end. By June, the median projected a higher one. Last Wednesday three of them formally dissented in favor of hiking. Mortgage rates are higher now than when they voted. If your Florida decision is parked waiting for rate relief, that is your answer.

    FL Real Estate Insider — August 3, 2026
    By Luis Noronha


    On July 29 the FOMC held its target range at 3.50%–3.75%. The vote was 9–3, and all three dissenters — Beth M. Hammack, Neel Kashkari and Lorie K. Logan — “preferred to raise the target range for the federal funds rate by 1/4 percentage point at this meeting.” (Federal Reserve — FOMC statement, July 29, 2026)

    Read that again. Not one official dissented for a cut. Three dissented for a hike.

    None of it should have been a surprise. The document that said so came out on June 17, and I’ve seen almost no coverage of it in this industry.


    Start with the scoreboard, not the forecast

    Here is what Freddie Mac’s 30-year fixed average did across 2026:

    January 15: 6.06%
    February 26: 5.98% — the low of the year
    July 30: 6.66% — the high of the year, and the most recent print

    (Freddie Mac — PMMS; historical archive)

    Seven months into a year I expected to bring relief, the 30-year sits 68 basis points above its February low. Not lower. Higher. And rates are higher now than when the Fed met: Mortgage News Daily’s daily index closed at 6.82% on August 3, up from 6.78% on decision day and within three basis points of its 52-week high. (Mortgage News Daily)

    The number that cuts against me, before you find it yourself: rates are still below where they were a year ago, when the 30-year averaged 6.72%. (Freddie Mac) Rates didn’t explode. The 2026 rally reversed, and the direction of travel for five straight months has been up.


    The Fed’s own projections flipped from a cut to a hike

    Four times a year, FOMC participants publish where they think the federal funds rate should be. Compare two rounds three months apart: the median projection for the end of 2026 was 3.4% in March and 3.8% in June. (Federal Reserve — Summary of Economic Projections, June 17, 2026)

    The midpoint of the current range is roughly 3.6%. So in March, the median participant wanted a cut by year-end. By June, the median wanted a hike. Across the eighteen participants, year-end estimates ran from 3.4% all the way to 4.4%.

    The minutes put the split in the Committee’s own words: “Many participants indicated that the appropriate level of the federal funds rate would be within or slightly below the current target range at the end of this year. Many other participants, however, assessed that the appropriate level of the federal funds rate would be above the current target range at the end of this year.” (June 2026 FOMC minutes)

    What moved them sits in the same document: the median 2026 PCE inflation projection was revised from 2.7% in March to 3.6% in June. (June 2026 SEP) The statement still describes inflation as “elevated relative to the Committee’s 2 percent goal,” against an economy “expanding at a solid pace.” (FOMC statement)

    That is not a committee looking for a reason to cut. The next meeting carrying fresh projections is September 15–16 — and in my experience that lands after most of a Florida year’s contracts are already signed.


    Meanwhile, Florida kept transacting

    In June the state closed 26,036 single-family sales, up 9.3% year over year, at a median of $432,000, up 4.9% — the tenth consecutive month of growth, on 4.5 months of supply. (Florida Realtors, July 17, 2026) Those sales closed into a market where Freddie Mac’s 30-year ran between 6.47% and 6.52% every week of the month. Not 5.5%. Not after a cut.

    Here’s the number I’d put in front of anyone who builds. While demand posted its tenth straight month of growth, new supply was being permitted more slowly: Florida authorized 9,943 single-family units by building permit in June against 10,442 a year earlier — down 4.8% — and 56,060 through the first half against 59,631. (U.S. Census Bureau, series FLBP1FH via FRED)

    Rising absorption into contracting new supply. That happened without a single rate cut.


    The honest counterweight: somebody is paying for that

    Builder sentiment is genuinely weak. The NAHB/Wells Fargo index registered 34 in July, its fifteenth straight month below 40 — and 63% of builders used sales incentives while 37% cut prices outright, averaging 6%. (NAHB, July 2026)

    The incentive I’d watch is the permanent rate buydown, and it is not free. Lennar reported Q1 2026 sales incentives at roughly 14% of sales price, against a historical average of 4% to 6% — and grew new orders 1% year over year anyway, to 18,515 homes. (Lennar — Form 10-Q, quarter ended February 28, 2026)

    Marking this as my view rather than a finding: it works, and it’s a subsidy with a limit, and the limit is whoever’s margin is funding it. The question isn’t who’s offering a buydown — it’s who can fund one for another eighteen months without taking it out of the house. That describes builders selling to financed buyers. It is not a claim that the dynamic has reached the cash tier.


    The buyers who never opened a rate sheet

    This is the part that matters most to the capital this newsletter serves, and I’ll stay on one reference for all of it — sales above $1 million.

    82% of Miami-Dade $1 million-and-up condo sales closed all-cash in 2025, against a national all-price share of roughly 25%. (MIAMI REALTORS®, July 2026) Four in five transactions in that tier of the Miami-Dade condo market never touch a lender. That figure is the condo slice — no matching cash share is published for million-dollar single-family, which was about three-quarters of last quarter’s volume.

    And the tier grew while rates climbed. In the second quarter, $1 million-plus transactions across Miami-Dade, Broward, Palm Beach, the Treasure Coast and Southwest Florida rose 20.1% to 8,013 single-family sales and 23.5% to 2,590 condos. Miami-Dade is not the center of gravity: Southwest Florida leads on volume — 2,880 single-family, 869 condos — and among individual counties Palm Beach leads at 2,534, against Miami-Dade’s 1,000. (Keyes/Illustrated Luxury Market Report, Q2 2026, via RISMedia) In June, Miami-Dade’s million-dollar sales rose 29.14%, from 374 to 483. (MIAMI REALTORS®)

    Two things cut against the easy read of that. The Treasure Coast went the other way — million-dollar single-family sales down 6.5%, condos down 16.9%. And the average luxury condo price rose just 0.3% on that 23.5% volume gain: the same shape the statewide condo tape showed in June — sales up 14% on a median price up 1.7% — now visible at the top of the market too. (Keyes/Illustrated via RISMedia)

    So: consistent with the case I made in June’s Florida Luxury Buyer issue, not proof of it. The 82% is a 2025 reading, and one quarter of volume growth in one region is a data point, not a trend.


    From the Developer’s Seat

    What follows is my opinion, not statute and not data — I want to mark that clearly.

    Waiting has stopped being free: “when rates come down” is not a plan, it’s a leveraged bet on one macro variable that three of the people who set it just voted to move the other way. In the financed tier, the surviving edge is a margin thick enough to fund a buydown for another eighteen months without taking it out of the build; in the tier this newsletter is written for, the edge is an end buyer who never needed the financing at all. Disciplined, developer-led, ground-up Florida new construction sold to that second buyer doesn’t need the Fed to cooperate — it needs the basis to be right, the house to be right, and the sponsor still standing in month nineteen. Rising absorption into contracting new supply is the condition that rewards exactly that, and it showed up this year without a single rate cut. That is why Lana’s underwriting was never a rate-cut bet, and why a split Fed is, for us, a non-event.

    So I’ll put the question to you: are you underwriting your next Florida decision on a rate assumption, or on a basis that works at 6.5% and at 7.5%? I read every reply.

    If you want to see how that shows up in live underwriting — the actual rate assumptions, the actual incentive budget, the actual end-buyer profile — that’s exactly the conversation the Lana Investor Memo is built for.

    → Request access at coastal-living-collection.com (accredited investors only).

    And if you know someone who’s been sitting on a Florida decision waiting for a cut, forward this to them. That’s the person this issue was written for.

    Until next week,
    Luis


    Sources

  • Wall Street Isn’t Raising Your Rent. It’s Keeping You a Renter.

    117,000 Florida homes, a 35% share of eviction filings, and a $48 million FTC settlement — what the institutional partition of Florida single-family actually means

    FL Real Estate Insider — May 2026 Issue
    By Luis Noronha


    Drive through almost any new-built subdivision between Lakeland and DeLand and play a game: count the houses with the same beige paint, the same xeriscaped yard, the same blank-eyed front door. The ones where you can’t quite tell who lives there. Pull up the property appraiser. Most of those deeds don’t have a person on them. They have an LLC with a name like SWAY 2014 BORROWER LLC or JEFF 1 LLC — and that LLC rolls up to one of a handful of companies headquartered nowhere near Florida. (Tampa Bay Times — Buying up the Bay)

    The story that institutional landlords are jacking up your rent is the easy one to tell. The Florida data tells a different one — and it’s a bigger problem for the Florida that homeowners thought they were buying into.


    117,000 Florida homes — and who actually owns them

    The Tampa Bay Times’ year-long Buying up the Bay investigation, the first state-level analysis of its kind, found that corporate real estate investors now own more than 117,000 single-family homes across Florida. (Tampa Bay Times, Florida Trend)

    The concentration is sharper at the metro level than the statewide number suggests:

    • In Pinellas and Hillsborough counties combined, the top 10 corporate investors control roughly one in five single-family rentals. (Tampa Bay Times)
    • The five largest corporate landlords in the Tampa Bay region together own about 20,000 single-family homes. (Tampa Bay Times)
    • The Government Accountability Office’s March 2026 report puts institutional ownership at 15% of the Tampa metro single-family rental market, and an Urban Institute analysis found Tampa with roughly 23,000 institutional-owned homes. (GAO-26-108675, Urban Institute)
    • Jacksonville is the most concentrated metro in Florida — 21–22% of single-family rentals owned by institutional investors per the GAO; the Urban Institute’s earlier estimate ran higher, at 24.2%. (GAO-26-108675, Urban Institute)

    If you operate in any of those metros, the often-quoted “institutional investors only own 2% of US rentals” talking point is irrelevant. (GAO-24-106643) The local concentration is what matters, not the national average.


    What the data actually says about rents

    The conventional populist line is that corporate landlords are coordinating rent hikes and pricing Floridians out of housing. The available evidence does not support that framing as cleanly as it gets repeated.

    What the Tampa Bay Times found, after analyzing tax-parcel records, eviction dockets, and tenant interviews across the region, was that the outsized impact of a handful of companies “can squeeze individual buyers out of the housing market.” (Tampa Bay Times) Not push rents up — push buyers out. That is a different problem, and a more durable one. Every Tampa Bay home that converts from owner-occupied to corporate-rental is a home that will not return to the homeowner inventory in the foreseeable future. Multiply that by 117,000 statewide.

    The University of Florida Shimberg Center’s 2025 Rental Market Study puts the human cost in plain numbers: roughly 905,000 low-income Florida renter households are now cost-burdened, paying more than 40% of their income toward rent. (Shimberg Center) That is the audience that will not be buying in 2026, 2027, or 2028 — and the corporate-rental conversion is one reason why.


    Where the eviction story lives

    If there is a single statistic that should change how Florida thinks about institutional landlords, it is this one. The Tampa Bay Times tracked 2023 eviction filings in Pinellas and Hillsborough by the 10 largest corporate landlords in the region and found those companies accounted for 35% of all single-family rental eviction filings — nearly double their share of the rental homes. (Tampa Bay Times)

    That is not a marginal effect. Invitation Homes alone filed at least 250 eviction cases in Hillsborough County in 2023. (Tampa Bay Times) Princeton’s Eviction Lab, cited in the same reporting, found that large landlords nationally are two to three times more likely to evict than small landlords. (Tampa Bay Times)

    The institutional model relies on rapid eviction-and-re-lease as the response to delinquency. That is a design choice, and it is the mechanism that converts a housing shortage into a churn business.


    The FTC settlement that confirmed the playbook

    In September 2024 the Federal Trade Commission sued Invitation Homes — by far the largest single-family landlord operating in Florida — for a long list of alleged unfair and deceptive practices. The case settled for $48 million. The FTC’s allegations are worth reading in their own right:

    • Advertised monthly rental rates that excluded mandatory junk fees totaling more than $1,700 per year per household.
    • Promised “pre-inspected” homes and “24/7 emergency maintenance” while new residents reported sewage backups, broken appliances, and visible rodent feces.
    • Withheld security deposit funds for normal wear-and-tear and pre-existing damage; pursued eviction proceedings against tenants who had already moved out.

    (Federal Trade Commission, September 24, 2024)

    The FTC began mailing $47.2 million in refund checks to harmed consumers in March 2026. (Federal Trade Commission)

    The point is not that every institutional landlord operates this way. The point is that the largest one in Florida, by the federal regulator’s own findings, did — and the practices the FTC documented are exactly the practices that turn the corporate-rental model into the homeownership-displacement story above.


    What the partition means — and what it doesn’t

    Here is where I think most of the commentary on this goes wrong, in both directions.

    The funds did not buy Florida. They bought a very specific slice of it. Institutional buy-boxes are tight and public: typically 1,500–2,200 square feet, three-bed/two-bath, post-2000 construction, in the same handful of ZIP codes across the I-4 corridor and Duval County. They do not touch 1970s ranches, flag lots, septic, or anything that needs a decision a spreadsheet can’t make. And they are almost entirely absent from the price tiers where the end buyer pays cash.

    So the partition is real, and it is narrow. In the metros and product types the funds targeted, they are dominant — and where they are dominant, the homeownership rate falls and the renter share rises. That is the real cost. Not a few extra dollars on rent, but a generation of Floridians who got priced out of the deed and into the lease, paying junk fees on a home they will never own.


    What this means for our lane

    I want to mark what follows as my view, not reporting.

    Three things follow from the partition, and none of them is “go compete with Invitation Homes.”

    First, the regulatory wind is turning against investor-held inventory, not toward it. Every live property tax proposal that came out of the 2026 Florida session concentrates its benefit on homesteaded, owner-occupied primary residences and explicitly excludes second homes, short-term rentals, and institutional single-family-rental portfolios. The 10% non-homestead assessment cap keeps the rules less favorable for investor-held stock, with a reset to full market value on transfer. The eviction data and the FTC settlement are exactly the kind of record that makes that political anchor harder to move, not easier. Whoever is positioned to sell to an owner-occupier in Florida is on the right side of that.

    Second, the institutional bid and the HNWI move-up buyer are not competing for the same house. A fund underwriting a 1,800-square-foot merchant-build rental at an algorithmic price ceiling is not bidding against a cash buyer choosing a code-current primary residence in a coastal corridor. That matters for basis: the segment of Florida single-family that has an institutional floor under it is not the segment ground-up new construction for the HNWI end buyer is delivering into. The two markets look adjacent on a MLS map and behave nothing alike.

    Third, the displacement has to land somewhere. A generation being pushed out of the entry-level deed does not create demand for luxury new construction — I want to be honest about that rather than pretend the connection is direct. What it does create is a Florida where the owner-occupied primary residence becomes politically and fiscally privileged, where the entry tier is increasingly a rental product owned by someone else, and where the durable homeownership demand concentrates at the tiers that can still clear without financing. That is a slow, structural sort — and it runs in the same direction as everything else I have written about this year.


    What to watch

    The Tampa Bay Times also documented a separate Florida-specific problem in late 2024: a state law that has allowed corporate buyers to terminate condo associations and force out individual unit owners through bulk-purchase mechanisms. (Tampa Bay Times) Expect this to be a 2027 legislative fight, and note where it points: at the same aging condo stock already under SIRS and milestone pressure.

    The FTC settlement is also unlikely to be the last federal action. Single-family rental operators are now an active enforcement target across multiple agencies.


    From the Developer’s Seat

    This section is my view, not data.

    I get asked periodically why Lana does not run a Florida single-family rental strategy, given how much attention the segment gets. The honest answer is that the institutional partition is precisely the argument against it. In the metros where the buy-box is dense, we would be bidding against balance sheets that can pay an algorithmic ceiling and hold indefinitely. In the metros where it is thin, the yield is thin for the same reasons the funds skipped it. Neither is an edge.

    The edge is on the other side of the partition entirely: code-current, developer-led, ground-up product sold to an owner-occupier who pays cash — a buyer the funds do not compete for, in a tenure category the state’s own tax policy is actively privileging, at a price tier where the rate environment is a footnote rather than a gate. Every structural force in this issue points at that buyer: the political tilt toward homestead, the regulatory heat on institutional rental, the hollowing of the entry-level deed.

    That is the lane Lana Development builds in — Galleria Villages, Turquoise Homes, Waterview, West Bay. It is also the lane in which patient family-office and HNWI capital has a structural advantage over institutional capital, because the holding period, the buyer profile, and the underwriting risk are all things private capital handles better than a public vehicle answering to a quarterly cycle.

    If you are an accredited investor and want to see how that shows up in live underwriting — the actual end-buyer profile, the actual basis, the actual corridors — that is exactly the conversation the Lana Investor Memo is built for.

    → Request access at coastal-living-collection.com (accredited investors only).

    Luis


    FL Real Estate Insider exists to cover the parts of Florida real estate that get glossed over in the brokerage marketing emails. If this helped, forward it to someone who needs to read it.


    Sources